HOROLOGY & WATCH PHOTOGRAPHY
Welcome to our dedicated space for Swatch, the revolutionary Swiss brand launched in 1983 by Nicolas G. Hayek. Famous for saving the Swiss watchmaking industry during the height of the quartz crisis, Swatch turned timepieces into expressive, colorful fashion statements and canvas for modern art. Combining Swiss-made precision, affordable accessible pricing, and cutting-edge automated production, Swatch continues to disrupt horology with bold creativity and game-changing material innovations.
Here, you will find in-depth technical reviews, material science evaluations, and movement production analyses covering Swiss watchmaking’s most colorful pioneer.
Bioceramic MoonSwatch & Scuba Fifty Fathoms: Dynamic high-profile collaborations with luxury icons Omega and Blancpain, recreating legendary luxury designs using Swatch’s signature eco-innovative Bioceramic material.
Sistem51: The mechanical revolution. The world’s first mechanical automatic movement assembled entirely by automated machines, built with just 51 components held by a single central screw and featuring a 90-hour power reserve.
Art Special & Museum Series: Creative canvases bringing iconic masterpieces from the Louvre, MoMA, and Tate galleries directly onto wrists through vibrant limited-edition collaborations.
Bioceramic What If? & Skin: Avant-garde square geometric cases alongside ultra-thin lightweight timepieces designed for ultimate wrist comfort and subtle everyday style.
Swatch revolutionized production by reducing standard movement construction from over 90 components to under 51, securing sealed water-resistant cases made from durable synthetic polymers. Today, Swatch drives modern sustainability with Bioceramic—a proprietary blend of two-thirds ceramic powder and one-third bio-sourced castor oil plastic—delivering lightweight strength, silk-touch finish, and colorful Swiss-made quality accessible to watch enthusiasts worldwide.
Note: The ESTA application window has now closed. You can read our full in-depth hands-on analysis, featuring its 18K Moonshine™ Gold details and technical specs, right … Leer Más
On July 21, 1969, humanity took its very first steps on the lunar surface. To honor that monumental milestone in space exploration, Swatch and OMEGA … Leer Más
Swatch, with the new Audemars Piguet × Swatch Royal Pop, pays tribute to Audemars Piguet’s iconic Royal Oak with a collection of eight colorful Bioceramic models.
Debajo del Reloj is a digital watch magazine and luxury horology platform where our passion for timepieces fuses with the art of imagery. Here you will find the latest watch news, new releases, and industry updates, alongside in-depth reviews of vintage watches and iconic timepieces. Every article is paired with exclusive, professional watch photography, capturing every single detail, dial texture, and calibre from a unique, artistic perspective.
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