The world’s premier haute horology salon is gearing up for its next edition. The Watches and Wonders Geneva Foundation (WWGF) has officially announced the dates for its 2027 event, which will take place from April 5 to 11, 2027 at Palexpo. The gathering sees significant growth with the addition of 13 new brands, reaching a record high of 75 exhibiting Maisons.
75 Brands and 13 New Additions
The salon’s expansion reinforces its position as the industry’s summit of the year. Joining the roster are 13 major commercial and historical names including Breitling, Universal Genève, Porsche Design, Fortis, and Alain Silberstein, along with independent creators such as Berneron, Singer Reimagined, Gallet, Damiani, Akhor, Breva Genève, Kerbedanz, and Stollenwurm.
- Main Hall (32 Maisons): Home to leading groups and cornerstone manufactures including Rolex, Patek Philippe, A. Lange & Söhne, Cartier, Jaeger-LeCoultre, Vacheron Constantin, Audemars Piguet, and Chanel.
- Carré des Horlogers (27 Brands): The dedicated space for independent watchmaking has tripled its presence over the past decade.
- The Mezzanine (16 Brands): Continues to serve as a dynamic showcase for niche and specialized watchmakers.
New Scenography and 7 Days of “In The City”
Palexpo will debut a completely redesigned decor concept inspired by the Swiss landscape of lakes and mountains. The new layout focuses on enhancing visitor flow through wider aisles and improved circulation space.
At the same time, the cultural In The City program expands to a full seven days for the first time. Geneva will celebrate watchmaking across the city with boutique activations, live craft demonstrations, educational workshops, and musical events.
📅 Key Info & Ticketing
Watches and Wonders Geneva 2027
Public tickets go on sale on February 9, 2027, exclusively at watchesandwonders.com.
Summary of Updates
| Detail | Watches and Wonders Geneva 2027 |
|---|---|
| Official Dates | April 5–11, 2027 |
| Location | Palexpo, Geneva (Switzerland) |
| Total Brands | 75 exhibitors (record count) |
| New Additions | Breitling, Universal Genève, Porsche Design, Fortis, Alain Silberstein, Berneron, Singer Reimagined, among others |
| City Program | 7 full days of “In The City” events |
| Ticket Sales | Starting February 9, 2027 |
