Watches and Wonders Geneva 2026 opens its doors tomorrow, featuring 65 exhibiting brands, and is poised to be the largest watchmaking gathering ever organized in Geneva. More than ever, the event reaffirms the city’s position as the capital of time, offering an entirely new experience from the salon to the heart of the city.
A major event for both the industry and Geneva. With nearly 60,000 expected visitors, 1,700 journalists, over 6,000 retailers, and around 50,000 overnight stays already booked, the initial indicators for the 2026 edition are highly promising. Watches and Wonders Geneva stands as the emblem of an entire watchmaking ecosystem. The sector’s leading players will gather in Geneva starting next Tuesday for the world’s largest watchmaking event: new launches, previews, records, and exceptional timepieces, along with novelties and innovations, will set the pace for this authentic forum.
This edition also marks the continuation of an exceptional dynamic: the number of exhibitors has nearly doubled in less than five years. The mobilization of nearly 7,000 people, many months of preparation, and the creation of a true ‘city within a city’ reflect the logistical and economic scale of the project. This ephemeral ecosystem generates a considerable impact for Geneva, its local stakeholders, and its appeal as a leading destination.
As in previous years, the celebration of the event makes its presence felt throughout the city.
