From September 2 to 6, 2026, Geneva once again becomes the epicenter of international fine watchmaking with the seventh edition of Geneva Watch Days. Created in 2020 as a decentralized initiative, the event reaches its largest edition to date, gathering a total of 68 brands along the shores of Lake Geneva.
With institutional support from the Canton and City of Geneva, the Fondation de la Haute Horlogerie (FHH), and the Grand Prix d’Horlogerie de Genève (GPHG), the salon stands out for its open, accessible format welcoming press, collectors, and watch enthusiasts alike. Below is the complete lineup of participating manufactures grouped by watchmaking profile.
Major Manufactures and Established Houses
Global powerhouses and established manufactures forming the core industrial backbone of the salon:
- Breitling, Bulgari, Zenith, Girard-Perregaux, and Corum
- Oris, Bell & Ross, Bremont, Frederique Constant, and Maurice Lacroix
- Doxa, Tutima, Perrelet, and Alpina
Independent High Watchmaking & Niche Creators
The founding core of Geneva Watch Days, highlighting creative independence and high-horology ateliers:
- De Bethune, MB&F, Urwerk, Greubel Forsey, and Laurent Ferrier
- Czapek, Hautlence, Krayon, Lederer, and Louis Moinet
- Ferdinand Berthoud, Daniel Roth, Gérald Genta, and Speake Marin
- Trilobe, Byrne, David Candaux, Cédric Johner, and Claude Meylan
- L’Épée, L. Leroy, and Stollenwurm SA
Contemporary Independents, Microbrands & Modern Design
Agile, design-driven brands and independent creators reshaping modern watch collecting:
- Furlan Marri, Ming, Ba111od, Unimatic, and Massena Lab
- Beaubleu, Amida, Alto, Beda’a, and Naoya Hida & Co.
- Otsuka Lotec, Konstantin Chaykin, Renaud Tixier, and Réservoir
- Singer Reimagined, Behrens, Bianchet, Micromilspec, and Linde Werdelin
- Fears, Bimbu, and Dennison
Specialized Ateliers, Fine Jewelry & Institutions
Craftsmanship specialists, high-jewelry ateliers, revived historic names, and industry institutions:
- Artisans de Genève (High watchmaking customization atelier)
- Beauregard, Kerbedanz, and Marli New York (Fine jewelry & high gem-setting)
- Akhor, Keris, and Emmanuel Bouchet
- Gallet and Universal Genève
- Gerald Charles and Phillips in Association with Bacs & Russo
Over the coming days, Debajo del Reloj will bring you in-depth coverage and hands-on analyses of the key novelties debuted during this essential summer watchmaking event.
