As part of its Perpetual Planet environmental initiative, Rolex has unveiled an unprecedented series of four unique Cosmograph Daytona pieces inspired by the cycle of the four seasons. These four Off-Catalogue timepieces, featuring intricate gem-setting on their bezels and dials, will be auctioned by Phillips in London on Monday, September 28, 2026.
High Jewelry and Philanthropy: Federer Foundation and Re:wild
All proceeds from the auction of these four lots will benefit two high-impact global charitable organizations: the Federer Foundation, founded by brand ambassador Roger Federer to support early childhood education in Southern Africa and Switzerland, and Re:wild, co-founded by actor Leonardo DiCaprio to protect and restore wild ecosystems.
Each of the four executions recreates the chromatic atmosphere of a specific season through exclusive combinations of materials, precious metals, and colored gemstones—including baguette-cut sapphires, emeralds, and rubies—solidifying one of the most extreme and exclusive expressions of high-jewelry craftsmanship from the Geneva manufacture.
🔨 London Event
Phillips x Rolex Charity Auction
The auction conducted by Phillips will take place in London on September 28, 2026. These four Cosmograph Daytona watches are expected to achieve record estimates due to their strict unique-piece status and philanthropic purpose.
Auction Overview
| Detail | Specification |
|---|---|
| Base Model | Rolex Cosmograph Daytona (Unique Pieces / 4 Lots) |
| Theme | The Four Seasons (High-Jewelry Gem-Setting) |
| Auction House | Phillips (London) |
| Date | Monday, September 28, 2026 |
| Beneficiaries | Federer Foundation / Re:wild |
🏎️ Heritage & History
Beyond the Racetrack: The Birth of the Cosmograph Daytona
Introduced in 1963 to meet the demands of professional racing drivers, the Cosmograph Daytona takes its name from Florida’s legendary speedway. Featuring a tachymetric scale on the bezel and an iconic chronograph layout, it became an indispensable instrument for speed. Over the decades, this motorsport icon has expanded beyond the track to become an ultimate canvas for high jewelry and international collecting.
